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Public relations veteran Nepherterra Estrada Best was named vice president of integrated communications at CMRignite, one of the nation’s largest minority-owned marketing agencies.

The Milwaukee firm’s client list includes General Electric Healthcare, the U.S. Department of Health and Human Services, National WIC Association and the University of Wisconsin.

Best, who graduated from Johnson C. Smith University, is co-founder of Charlotte-based Pride Public Relations.

Best has worked with clients such as the Mayor’s Racial Equity Initiative, Charlotte Regional Business Alliance and Inlivian.

In a Q&A with QCity Metro, she talks about her new role and her plans to remain in Charlotte.

Responses are edited for clarity and brevity.